Shade 45's Da Inphamus Amadeuz was called to the radio station thanks to his appearance on National Geographic. His demeanor alone spoke so much volume that the hip-hop music station brung him onto the team as a cameraman and DJ. Fast forward, and now he's the host of Shade 45 / SiriusXM's "The Inphamus Hour," which scores over 2.4 million podcast streams. It airs on Thursdays at 3 PM EST and Noon PT.
On National Geographic's The Underground Inc, INPH was given his flowers. The recognition came about because of his highly raved alcoholic drinks, Nutcrackers. In the words of the show's host, "INPH is cashing in on his homemade elixir of fruit juice, whiskey, vodka, schnapps, and rum." The drink has garnered buzz in every borough of New York.
"Nutcrackers is a part of New York City's uptown. It's like in our bloodline," he says. "The reason why people get Nutcrackers is because, instead of being cooped up in the club and spending X amount of dollars for a bottle, they can grab one for just five or ten dollars. It's a sauce to get lit."
As the video continues, Da Inphamus Amadeuz explains how to stay safe while bringing the bank home. We also witness the mastery behind creating his special drinks. But, the ingredients are top secret. Subsequently, he details how others can effectively sell a product and earn profit from it.
What differentiates him from other sellers is his fast delivery, marketing strategy, and drink quality.
As The Underground Inc spokesperson puts it, "INPH's Nutcrackers trump any Southern import."
Watch the video here.